We decided upon our Production Company name, 'COMA Productions', as it is an acronym of all of our names; Cassidy, Owen, Molly and Aimee. Once we came up with our name, we decided to think of things we associated with comas, for example hospitals. From this we got the idea of a heart monitor as it is simple yet can have great impact. We created a few prototypes for the logo before deciding which of these to use as the final design. Idea 1: Our first idea was to have the line of a heart monitor running over the top of the name of our production company. This was quite striking yet professional as the white writing and graphic stood out boldly against the black background. Despite this, it could seem a little boring and uninventive. As well as this, the title was quite small and therefore difficult to read. However, if animated with the sound of a heartbeat, we could create a smooth and simple introduction to our film opening. Idea 2:
Our second idea was to make the 'M' of 'COMA' using the visual of a heartbeat monitor. This was our favourite as it was fun and interesting and does not require animation in order to attract the audience's attention. Again the colours contrast well to make our logo stand out by bringing a vibrancy to it whilst maintaining a professional feel. However, there may be issues with the translation of the logo as it is fairly spaced out and so the audience may not be able to make out the 'M' or understand that it is a heartbeat. Idea 3:
Our third idea was to incorporate the word COMA into the heartbeat with productions written underneath. This was our least favourite idea as the finished product came across childish and unprofessional with us having to change the font to suit the look of the heartbeat. Although the overall look of the logo was not ideal we did make the logo all white to give as much professionalism as possible and the word 'productions' was kept in capitals to give optimum impact. Idea 4:
Our final idea was to attempt animating our logo to make it more eye-catching and unique. For this we used black writing on a white background however we could reverse these colours as we have found that it would stand out more this way. The heartbeat monitor serves as the 'M' of 'COMA'. The use of this graphic to make up part of the production company name is more effective as the audience will have to focus more on what the name is.
Our first idea was to have the line of a heart monitor running over the top of the name of our production company. This was quite striking yet professional as the white writing and graphic stood out boldly against the black background. Despite this, it could seem a little boring and uninventive. As well as this, the title was quite small and therefore difficult to read. However, if animated with the sound of a heartbeat, we could create a smooth and simple introduction to our film opening. 
Our third idea was to incorporate the word COMA into the heartbeat with productions written underneath. This was our least favourite idea as the finished product came across childish and unprofessional with us having to change the font to suit the look of the heartbeat. Although the overall look of the logo was not ideal we did make the logo all white to give as much professionalism as possible and the word 'productions' was kept in capitals to give optimum impact.
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